Image 1 of 1
Image 1 of 1
Image 1 of 1
Image 1 of 1
A guided clarity framework built around your business. Once you purchase, you’ll complete a short intake form so we can understand your goals, audience, and challenges. From there, we build your personalised Clarity Kit- including a positioning summary, messaging framework, and next-step strategy outline tailored to your brand.
Core strategy
Positioning one-pager: category, who you serve, why you win
ICP profiles: primary, secondary, anti-persona
Value proposition stack: headline, proof points, differentiators
Competitive snapshot with “win the meeting” angles
Messaging system
Brand narrative and elevator pitch
Homepage hero copy options + subheads + primary CTA
Tagline options
Message map by audience and buying stage
Offer architecture
Signature offer breakdown, pricing rationale, guarantee
Ladder of offers: entry, core, premium
Objection handling sheet
Go-to-market plan
90-day growth plan with weekly priorities
Channel selection matrix (what to do, what to ignore)
Simple funnel diagram from traffic to booked call
Content & campaigns
Content pillars and 12 headline ideas
5 ad/message angles with hooks
Email welcome sequence outline (5 steps)
Templates & tools
Notion or Google Docs workspace pre-built
Brand clarity checklist
KPI dashboard template (tracking sheet)
Intake summary PDF you can share with your team
Delivery
Personalised kit built from your intake
Delivered as a shared Notion workspace or Google folder, with a summary PDF
Turnaround: a few days, depending on intake quality
A guided clarity framework built around your business. Once you purchase, you’ll complete a short intake form so we can understand your goals, audience, and challenges. From there, we build your personalised Clarity Kit- including a positioning summary, messaging framework, and next-step strategy outline tailored to your brand.
Core strategy
Positioning one-pager: category, who you serve, why you win
ICP profiles: primary, secondary, anti-persona
Value proposition stack: headline, proof points, differentiators
Competitive snapshot with “win the meeting” angles
Messaging system
Brand narrative and elevator pitch
Homepage hero copy options + subheads + primary CTA
Tagline options
Message map by audience and buying stage
Offer architecture
Signature offer breakdown, pricing rationale, guarantee
Ladder of offers: entry, core, premium
Objection handling sheet
Go-to-market plan
90-day growth plan with weekly priorities
Channel selection matrix (what to do, what to ignore)
Simple funnel diagram from traffic to booked call
Content & campaigns
Content pillars and 12 headline ideas
5 ad/message angles with hooks
Email welcome sequence outline (5 steps)
Templates & tools
Notion or Google Docs workspace pre-built
Brand clarity checklist
KPI dashboard template (tracking sheet)
Intake summary PDF you can share with your team
Delivery
Personalised kit built from your intake
Delivered as a shared Notion workspace or Google folder, with a summary PDF
Turnaround: a few days, depending on intake quality