Your business clarity, built to scale

Positioning, offers, and messaging shaped into a strategy that works

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Services › Clarity Kit

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The Clarity Kit

£2,500 | Delivery: 5 business days

A guided clarity framework built around your business. Once you purchase, you’ll complete a short intake form so we can understand your goals, audience, and challenges. From there, we build your personalised Clarity Kit- including a positioning summary, messaging framework, and next-step strategy outline tailored to your brand.

What you receive in the Clarity Kit

    • Positioning one-pager: category, who you serve, why you win

    • ICP profiles: primary, secondary, anti-persona

    • Value proposition stack: headline, proof points, differentiators

    • Competitive snapshot with “win the meeting” angles

    • Brand narrative and elevator pitch

    • Homepage hero copy options + subheads + primary CTA

    • Tagline options

    • Message map by audience and buying stage

    • Signature offer breakdown, pricing rationale, guarantee

    • Ladder of offers: entry, core, premium

    • Objection handling sheet

    • 90-day growth plan with weekly priorities

    • Channel selection matrix (what to do, what to ignore)

    • Simple funnel diagram from traffic to booked call

    • Content pillars and 12 headline ideas

    • 5 ad/message angles with hooks

    • Email welcome sequence outline (5 steps)

    • Notion or Google Docs workspace pre-built

    • Brand clarity checklist

    • KPI dashboard template (tracking sheet)

    • Intake summary PDF you can share with your team

    • Personalised kit built from your intake

    • Delivery is via a private Notion workspace, with guided walkthroughs where needed

    • Turnaround: a few days, depending on intake quality

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